Thursday, April 9, 2015

Access to Europe

By Sue Reager - Whereas other countries offer bony skeletons they call gateways to companies striving to expand into Europe (the world’s largest economy after the USA), Ireland offers the full Irish stew: a complete and total service package from inexpensive corporate creation to all budgetary levels of marketing, banking, tax control, and tech support - all to help Georgia companies do business in Europe at affordable price.

On April 16th, the World Trade Center Atlanta will host a program by this dynamic delegation.  Entrepreneurs and business executives are invited to attend and enjoy continental hors d’oeuvres served with coffee (alas, not Irish coffee) at 6:00 PM, followed by the program at 6:30 PM, and open door to schedule one-on-one meetings.  

Ireland is not sending a mere one or two “chefs” to tantalize our taste for increased revenue, rather Ireland the Gateway to Europe delegation ( will arrive with an entire cuisine of experts in fields related to business expansion.  They will not only inform the audience of Ireland’s menu of services (enjoyed by Google, Microsoft, Facebook, Accenture, Amazon, Bristol Myers Squibb, Pfizer and thousands of small, medium and large companies), but also arrange personal time for any Georgia company considering taking the plunge.

The first corporate step toward accessing the European market costs less than $5,000 with the Irish Package of initial advice and execution assistance.  Thereafter, companies are not left to wander aimlessly in their pursuit of overseas success, rather the package adds all major support services, consulting, and financial solutions on-demand.   The Irish Package represents a business growth cafeteria:  choose the services you need when you are ready, and Ireland will provide the recipe to follow.

Frank Keane, Head of International Business at MKO Partners, the approachable delegation leader from Dublin with a delightful Irish lilt, summed up his delegation’s goals in this way, “Whether you are driving sales, looking for R&D, or need customer and tech support, Ireland has it all.  Where some countries offer only corporate creation and tax advice, Ireland loads up the pony cart with truly meaningful services in all aspects of business expansion in Europe.  When you are ready to move forward, we have the hands, the hearts, and the experience to help your company flourish.  For example, in the footsteps of companies such as Coca Cola and UPS, NeoMed has scaled rapidly through a combination of Irish customer support and technical expertise plus continental European access.”

That Ireland has prepared a mouth-watering expansion package for Georgia companies is no blarney. Ireland offers a unique and extremely viable solution to help Georgians cook up increased revenue and break into these new markets with lower risk of failure and higher chance of success. 

o> Sue Reager, columnist for and Speech Technology magazine, member Board of Directors of the World Trade Center Atlanta, CEO of @International Services and president of Translate Your World.

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